Kevin Kersey

Vice President of Business Development at the Professional Rodeo Cowboys Association

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Kevin Kersey is the Vice President of Business Development at the Professional Rodeo Cowboys Association (PRORODEO), a media and sports marketing executive focused on sponsorships, partnerships, and brand growth.

PRORODEO Executive

Kevin serves as a driving force behind the growth and evolution of PRORODEO’s business landscape. As Vice President of Business Development for the Professional Rodeo Cowboys Association, he leads the organization’s efforts in securing national partnerships, expanding sponsorship revenue, and creating meaningful brand integrations across live events, broadcast, and digital platforms.

Known for a relationship-first approach, Kevin focuses on aligning brands with the authentic lifestyle and values of rodeo—ensuring partnerships go beyond visibility to deliver measurable impact. He works closely with corporate partners, media stakeholders, and local rodeo committees to develop programs that elevate both the sport and the businesses invested in it.

With a strong understanding of media, marketing, and the western sports audience, Kevin plays a key role in positioning PRORODEO as a modern, scalable platform for national advertisers while staying rooted in the traditions that define the industry.

Advisor

Kevin brings a strategic, relationship-driven perspective in his role as an advisor, drawing on deep experience in partnerships, media, and revenue development within the Professional Rodeo Cowboys Association. He works closely with organizations, brands, and leadership teams to identify growth opportunities, refine business strategies, and build partnerships that are both authentic and results-driven.

As an advisor, Kevin is known for blending big-picture thinking with practical execution—helping clients navigate sponsorship development, brand positioning, and market expansion while staying aligned with their core values. His approach centers on creating long-term value, strengthening industry relationships, and turning ideas into sustainable, revenue-generating platforms.

Speaker

Kevin is a dynamic speaker known for delivering practical insights at the intersection of sports, business, and western heritage. Drawing from his leadership role with the Professional Rodeo Cowboys Association, he speaks on topics including sponsorship strategy, brand integration, media evolution, and the growing role of live events as marketing platforms.

Kevin’s speaking style is straightforward, engaging, and rooted in real-world experience—offering audiences a behind-the-scenes look at how partnerships are built, scaled, and activated across PRORODEO. Whether addressing corporate leaders, agencies, or rodeo committees, he focuses on actionable ideas, authentic storytelling, and the importance of building relationships that drive long-term value.

“Rodeo has always been personal to me because it’s built on grit, trust, and real relationships. In business development, I carry that same mindset—if we’re not creating something authentic and valuable for our partners, then we’re missing the point.”

Kevin Kersey

Kevin Kersey

Vice President of Business Development at the PRCA PRORODEO
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